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What are the 10 DLC Key Dates?


Question

What are the important dates for 10 DLC implementation?

Applies To

  • A2P
  • 10 DLC
  • US Users
  • Campaign Use Cases

Answer

Dates Change Non-Compliance Impact
March 1, 2022 AT&T Pass Through MT fees applied

$0.002 for registered SMS traffic (went into effect March 1, 2021) 

$.0035 for registered MMS traffic

$.004 for unregistered SMS traffic (previously communicated $.04)

$.005 for unregistered MMS traffic

March 1, 2022 T-Mobile Pass through MT/MO fees will be applied

$0.003 for registered SMS traffic (went into effect March 1, 2021) 

$0.01 for registered MMS traffic

$0.004 for unregistered SMS traffic

$0.013 for unregistered MMS traffic

October 1, 2021 T-Mobile/Sprint implementation of 10 DLC fines Non-Compliance Fines
March 1, 2022 T-mobile Campaign/Migration Service Activation Fee $50 campaign activation fee
Date TBD T-Mobile Special Business Review Request Charge $5000 per application

Additional Information

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