10 DLC Brand Vetting

What is Vetting?

When you create a brand and campaign through the Vonage API account dashboard your company will be assigned a limitation of throughput per second/ minute/ day for the number of messages you can send customers. For some companies they will require a higher limit than what is assigned and will need to go through a background check (vetting) for their company.

When is Vetting Required?

Required when customer would like:

  • When you require additional throughput than what you are currently allowed
  • Your brand has a low brand rating or qualification
  • Your brand requires approval for some campaign use cases
  • The carrier does not allow you to have an embedded link in your messages

AT&T Vetting for Additional Throughput

Brand vetting can be completed in the Vonage API account dashboard. It is recommended that any non-Fortune 1000 or Russell 3000 company is vetted.

Cost: 40 USD/ Euros

T-Mobile Vetting for Additional Throughput

T-Mobile will assign a rating for your company which will have a designated daily limit of throughput. If you require additional throughput you can apply for a special business review process with T-mobile. Please make sure you complete the 40 euros external vetting that is available through the customer dashboard first before applying for a special business review request.

Cost: 5000 USD/ Euros (this fee is currently waived by T-mobile during their grace period)

If you wish to apply for brand vetting with T-Mobile, submit a support request.

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