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US LVN Restrictions


Definitions
A2P - Application to Person messaging
P2P - Person to Person messaging

Sender ID
All SMS sent to the US must originate from either a U.S. pre-approved long number, toll-free, 10 DLC or short code that is associated with your Nexmo account. Alpha sender IDs are not supported.

 

LVN - Long Virtual Number - Local Area Code Numbers

  • LVN numbers are NOT an approved A2P solution.
  • Limited numeric sender only.
  • Network delivery receipts are supported; Carriers do not support delivery receipts.
  • Binary and VCard are not supported.
  • Long/concatenated SMS and unicode are supported.*
  • Euro symbol (€) and some accented characters are not supported.
  • Repetitive URLs and keywords may be blocked by carriers.
  • All group text through an LVN are treated as MMS.**

Restricted Campaigns for all US Numbers

All US Numbers traffic adheres to the CTIA guidelines. For more information please see CTIA Handbook

Affiliate lead and/or commission generation

Loans
exceptions may be considered for direct lenders only 

Debt consolidation and reduction

Debt forgiveness

Investment opportunities

Financial offerings

Credit repair programs

Tax relief programs

Work from home programs

Get rich quick programs 

Illegal Substances (Cannabis)

Fraud, Spam and Phishing 

SHAFT*

Deceptive Marketing

Auto Loans Health Insurance

*SHAFT sex, hate, alcohol, firearms, tobacco content is strictly prohibited on all US number originators. 

Other Features / Restrictions of Note

Reach to virtual numbers: While Google Voice numbers are reachable through Nexmo, we do not provide reach to other virtual number providers due to fraud prevention precautions. If you have any particular business case where you would like to be able to reach virtual numbers, please contact our Support team with details about your use case.

Social Invites: Social invites are problematic in the US if multiple human interaction steps are not involved. The individual user should be able to decide who to send, when to send, and what to say. 

Charitable Donation: AT&T and T-mobile no longer accept any SMS or MMS based campaign submissions that include any charitable donation element. Current “Text-To-Donate” campaigns will continue to be allowed. Campaign Submissions that include donation capabilities by being directed to a website for credit card donations or other methods, will not be approved.

Gambling: Gambling/Casino/BINGO should be age gated and only promote content like events/locations/etc and NOT actual Gambling/Casino/BINGO. 

*Unicode is not supported on US Cellular; they support ASCII.
**Nexmo's 2FA and Alerts pre-approved short code API's can reach Canada mobile phone numbers since we can identify the destination number and change the sender ID as needed (via a pool of US long codes).

Links

US Toll Free Restrictions
US Shortcode Restrictions
Global SMS Features Overview (Outbound only)
Global SMS Numbers Features Overview

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