What are the opt-in requirements for WhatsApp?


What is required when implementing opt-in for WhatsApp?

Applies To

  • WhatsApp
  • Opt-In


The following must be implemented by businesses:

  • Clearly state that a person is opting in to receive messages from the business over WhatsApp.
  • Clearly state the business’ name that a person is opting in to receive messages from.
  • Comply with applicable laws.

Facebook removed the following requirements for opt-in:

  • Obtained on a third-party channel.
  • Opt-in permission obtained in-line and contextually during the relevant user flows.
  • A visual element (for example, a checkbox) next to the WhatsApp name and logo, with adjacent language stating the type of information that will be messaged.
  • Providing the ability to edit which WhatsApp number is used for the opt-in.

Additional Information

For more information, see Facebook's WhatsApp Opt-In Guidelines.

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