How does Opt-in Work for Whatsapp?


  • Has Whatsapp's Opt-in policy changed
  • Does Whatsapp require Opt-in? 




Facebook has recently implemented have changed a new opt-in policy for Whatsapp Business. They've made this policy more flexible by removing the following requirements for opt-in: 

  • Obtained on a third party channel
  • Opt-in permission obtained in-line and contextually during the relevant user flows
  • A visual element (e.g. a checkbox) next to the WhatsApp name and logo, with adjacent language stating the type of information that will be messaged
  • Providing the ability to edit which WhatsApp number is used for the opt-in


Now only the below needs to be implemented by businesses:

  • Clearly state that a person is opting in to receive messages from the business over WhatsApp.
  • Clearly state the business’ name that a person is opting in to receive messages from.
  • Comply with applicable laws.


Please see the link below for further details and tips regarding opt-in.

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