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What is Adaptive Routing?


Question

What are the features and benefits of Vonage API's Adaptive Routing?

Applies To

  • Adaptive Routing
  • Outbound SMS

Answer

In order to identify the carriers who provide the best performance, Vonage continually tests the routes used to deliver SMS and Voice.

Those tests are run automatically by Vonage with the aid of an Adaptive Routing algorithm.  

Using Adaptive Routing, the Cloud Communications Platform actively re-routes messages through different carrier routes and ensures optimum delivery for your messages. The route choice is made using millions of real-time conversion data points.

Message delivery indicators are:

  • Delivery Receipts - In most instances DLRs are indicative of handset delivery. Unfortunately, delivery receipts are not always a reliable measurement of SMS reception. Vonage uses conversion data as the main quality measurement.
  • Conversion Data - By continuously sending a small amount of traffic to carriers, we see which route is performing best at a point in time and automatically rerouted accordingly. This analysis is carried out every 5 minutes using data points from the previous 15 minutes.

Using Adaptive Routing in conjunction with the Conversion API we achieve increased deliverability, reduced latency, higher conversion rates and increased stability.

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