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Canada : SMS Features and Restrictions


Canada has very specific messaging restrictions and a direct connection is necessary in order to ensure message delivery to the numerous networks. Nexmo uses an extremely high-quality, direct connection in order to deliver your SMS to Canada.

Sender ID

All SMS sent to Canada must originate from either a U.S. or Canadian pre-approved long number that is associated with your Nexmo account. Alpha sender IDs are not supported.

Limited numeric sender only --> In the “from” field you need to specify your pre-approved Canadian (or US) virtual number in international format e.g. 18479121345. Otherwise your message will get rejected with the API response code 15 Illegal Sender Address - rejected.

You can purchase pre-approved long virtual numbers very inexpensively from the Numbers tab in your Nexmo dashboard.

Definitions

P2P: Person-to-Person traffic may be sent to Canada from a long virtual number using our SMS API. An SMS may originate from a mobile phone, a computer application or an internet-based service, but the message must have been initiated due to human interaction.

A2P: Application-to-Person (A2P) traffic may be sent to Canada, using our Alerts Short code API

 

Other features/restrictions of note:

  • All carriers send handset delivery receipts except Eastlink.
  • Intermediate DLR (accepted status) will be provided as soon as the message reaches the operator's platform.

 

Restricted Content:

All CA Numbers traffic adheres to the CWTA guidelines. For more information please see CWTA Handbook Guidelines

Cannabis

Emergency notifications

Betting

Gambling

Get Rich Quick Campaigns

Multi Level Marketing

Risk Investment Opprotunities

Debt Collection

Credit Repair

Debt Consolidation

Lead Generation

Tobacco

Vape

Pornography

Profanity or Hate Speech

Pay Day Loans

Mortgage Loans

Student Loans

Stock Alerts

Cryptocurrency

Messages directed through Canadian operators shall not:

1. relate to narcotics, marijuana, steroids, or other controlled substances, drug paraphernalia, ammunition, firearms, adult oriented content or services;
2. involve purchases of real property, annuities or lottery contracts, lay-away systems, off-shore banking or transactions to finance or refinance debts funded by a credit card;
3. offer for sale items before the sender has control or possession of the item;
4. offer for sale traveler’s checks or money orders, currency exchanges or check cashing;
5. provide credit repair or debt settlement services;
6. where the program includes “psychic service," specifically inform recipients that they will win a lottery or any games/contests, or become bankrupt/poor/destitute; or
7. make specific health-related diagnosis or tell a message recipient that he/she or anyone they know will die or become terminally ill

 

For Specific Features and Restrictions for each type of number please see

Canada LVN  Long Virtual Number - Local Area Code Numbers

Canada Shortcodes 5-6 digit numbers used only for SMS & MMS

Canada Toll-Free

Global SMS Features Overview (Outbound only)

Global SMS Numbers Features Overview

 

 

Canadian Carriers Delivery Receipt Support

Carrier

Gateway accepted/rejected

Carrier Ack/Nack

Handset delivery receipt

Bell Mobility

Fido

Rogers + Vidéotron

Telus Mobility + Koodo

SaskTel Mobility

Manitoba Telecom Services (MTS)

Aliant Mobility

Virgin Mobile CA

NorthernTel Mobility

Télébec Mobilité

Vidéotron 3G

Freedom Mobile

Eastlink

 

 

Canada SMS Delivery Options

Canada SMS Sending Options

Long Code

Dedicated Short Code

Toll Free SMS (purchase under U.S.)

Example

12013511943

12345

1-888-555-5555

Daily Send Limit

250 SMS / Day / Number

N/A

N/A

Throughput Limit

1 SMS / sec. / Number

Up to 30 mps

30 SMS / sec. / Number

U.S. Reach

Yes

No (Customer must purchase a U.S. short code)

Yes

2 way 

SMS support

Yes

Yes

Yes

Suggested Use Case

P2P, Non-Marketing, Customer Service, and Chat Applications

Marketing, High Volume School/Flight/ Appt reminders.

A2P with CWTA compliant opt-ins

Price Per Number / Month

See 
Nexmo Pricing

See 
Nexmo Pricing

See 
Nexmo Pricing

Price Per Outbound Message

See 
Nexmo Pricing

See 
Nexmo Pricing 

See 
Nexmo Pricing

Price Per Inbound Message Y/N

No

Y - See 
Nexmo Pricing

Y - See 
Nexmo Pricing

Set Up Time

Available Immediately.

Log in to your Nexmo account to get started.

6-8 Weeks.

Contact sales@nexmo.com to get started.

Nexmo Pre-Approved: Available Immediately. 
Log in to the Nexmo Dashboardto get started.

Customer Owned: 3-7 business days.
Contact sales@nexmo.com

Unicode

No

Yes

Yes

Concatenated*

Yes

Yes

Yes

Regulatory

Immediate code shutdown for marketing messages. Subject to carrier filtering.

CWTA Guidelines

CWTA Guidelines. Immediate code shutdown for marketing message

* Bell Mobility does not support proper concatenation in Canada.  View details above under Concatenation section of this article.

 

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