Turkey is one of the markets where SS7 does not work properly and can be expensive. Vodafone is filtering on alphanumeric sender and local numbers in national and international format...and keep changing the rules of its filter! Turkcell filters across the board and has imposed a very high interworking fees on SS7.
But Turkey is a market that can not be ignored! It is one of the fastest growing mobile markets in Europe with over 70m mobile phones.
With Nexmo local direct links, you can improve delivery and reduce cost. If you are sending sensitive content such as password delivery or important alerts then you will see your conversion ratio improved. Delivery receipts are from the handset.
All SMS will have the Sender ID changed to NXSMS, unless the Sender ID is pre-registered. If you are sending large volumes of traffic (at least 1 million SMS/month) to Turkey we can also pre-register your alpha Sender ID.
Please note that if you wish to send messages using Turkish accents (Ğ İ Ş ğ ı ş Ð Ý Þ ð ý þ), you will need to send your messages in unicode format, as Turkish accents are outside the GSM character set.
There are special rules for all marketing/advertising messages imposed by the Turkish Telecom Regulator, which must follow the below guidelines:
The short messages (SMS) will have to be prefaced with "REKLAM:" or "TANITIM:", thus telling end-user know that he/she is receiving an advertising or promotional message.
The SMS should include URL address or company customer care number, informing the recipient of where he/she can find details of the promoted campaign / promotion.
The SMS shall end with a opt-out option (such as “To unsubscribe text CANCEL to xxxx”).
Example of an acceptable Promotional message:
TANITIM: [BRAND]’da %50’ye varan indirim başladı. Mağazalarımıza bekliyoruz. Çıkmak için NX[BRAND] yaz 3525’e gönder.
In this case, were the user to unsubscribe by sending "NX[BRAND]" to 3525, where BRAND is the sender of the advertising SMS, , the end-user would be receive the following MT confirmation in response (this response will be managed by Nexmo):
[BRAND] : Veritabanımızdan çıkma talebiniz 3 iş günü içerisinde işleme alınacaktır. Teşekkür ederiz.
(Translation:Your opt-out request will be processed within 3 working days. Thank you.)
Virtual Numbers: SMS numbers are available upon request and can take up to 3 weeks to provision. A use case of the SMS service is required prior to activation of the number.