Philippines: SMS Features and Restrictions

The Philippines is a major growing sms market but one which has many problems associated with message delivery.  Carriers are implementing more and more spam filters to prevent A2P traffic reaching their network via international SS7 routes and large amount of messages on these cheaper routes are being blocked. Additionally, spam filters often return fake delivery receipts and do not discriminate between spam and legitimate traffic.

Nexmo is pleased to announce that we are now using Adaptive Routing and a direct connection via Globe to all networks in the Philippines! This is a high-quality, stable route which will help to guarantee message delivery in the Philippines.

 

Sender ID:

Sender IDs are overwritten to "NXSMS" to ensure delivery.

If your SMS volumes exceed 1 million SMS per month, you can register Alphanumeric Sender IDs through us by contacting your account manager. 

Content:

Permitted characters:
There are a number of restrictions concerning supported characters. The officially supported ones are:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz % & ' ( ) * + - . / : ; ! " # < = > ? $ @ 0123456789 

 
Restricted content:
The following types of traffic are not allowed, and are considered spam:
Adult Content - any advertisement promoting nudity/profanity/violent
Alcohol - any advertisement promoting alcohol
Drugs - any advertisement promoting the use of drugs and other illegal substance
Gambling - any advertisement promoting gambling
Election - any advertisement promoting a candidate for elections
Tobacco - any advertisement promoting the use of tobacco
 
Subscriber only/A2P:
Commercial and promotional advertisement, surveys and other broadcast/push messages shall be sent only to subscribers who have prior consent or have specifically opted-in to receive messages.
 
Unicode:
Unicode is not supported on any Philippines network. We automatically reject SMS with Unicode encoding so that the user will not be charged for the SMS.
 
Concatenated messages:
Yes, maximum 3 parts are supported 
 

Other features/restrictions of note:

Delivery Receipts:
Handset delivery receipts are not reliable.

Links:

Global SMS Features Overview (Outbound only)

Global SMS Numbers Features Overview

 

 

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