The Philippines is a major growing sms market but one which has many problems associated with message delivery. Carriers are implementing more and more spam filters to prevent A2P traffic reaching their network via international SS7 routes and large amount of messages on these cheaper routes are being blocked. Additionally, spam filters often return fake delivery receipts and do not discriminate between spam and legitimate traffic.
Nexmo is pleased to announce that we are now using Adaptive Routing and a direct connection via Globe to all networks in the Philippines! This is a high-quality, stable route which will help to guarantee message delivery in the Philippines.
Sender ID:
Sender IDs are overwritten to "NXSMS" to ensure delivery.
If your SMS volumes exceed 1 million SMS per month, you can register Alphanumeric Sender IDs through us by contacting your account manager.
Content:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz % & ' ( ) * + - . / : ; ! " # < = > ? $ @ 0123456789
Election - any advertisement promoting a candidate for elections
Tobacco - any advertisement promoting the use of tobacco
Other features/restrictions of note:
Delivery Receipts:
Handset delivery receipts are not reliable.
Links:
Global SMS Features Overview (Outbound only)
Global SMS Numbers Features Overview