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UAE: SMS Features and Restrictions

 

As with many countries in the Middle East, SMS messages to the United Arab Emirates (UAE) are heavily filtered by carriers.

In order to pass through this filtering Nexmo uses our Adaptive Routing to all networks in the UAE. This includes our new local direct connections, which means you will be able to bypass filters as well as improve delivery.

Sender ID:

To avoid filtering we recommend you register the sender ID the network for all significant traffic, this can be done through your account manager. Please note, generic senders will not be accepted.

Content:

Promotional Marketing:

Marketing or promotional traffic must include an opt out service to shortcode 7726, or is at risk of being rejected. Eg each message should include the following: "To stop receiving [sender ID name] to 7726" or similar.

Also all marketing will be subject to time restrictions set by the operators. No promotional content may be sent between 9pm and 7pm.

Adult content:

Adult content is not allowed.

Political content:

Political content is not allowed.

Religious content:

Religious content is not allowed.

There are no other additional content restrictions beyond those in our Acceptable Use Policy

Unicode:

Unicode is supported.

Concatenated messages:

Concatenated messages are supported.

Other features/restrictions of note:

Delivery Receipts:
Handset delivery receipts are supported.

Links:

Global SMS Features Overview (Outbound only)

Global SMS Numbers Features Overview

 

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