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UAE: SMS Features and Restrictions

 

As with many countries in the Middle East, SMS messages to the United Arab Emirates (UAE) are heavily filtered by carriers. Some carriers in the UAE filter non-direct routes even more heavily than direct ones and in some cases send fake delivery receipts.

In order to pass through this filtering Nexmo uses our Adaptive Routing to all networks in the UAE. This includes our new local direct connections, which means you will be able to bypass filters as well as improve delivery.

Marketing or promotional traffic must include an opt out service to shortcode 7726, or is at risk of being rejected. Eg each message should include the following: "To stop receiving [sender ID name] to 7726" or similar.

Sender ID:

Sender ID will be replaced by an alpha sender or a random international numeric sender in order to ensure delivery. Alternatively for significant traffic or branding, Sender ID's can be registered via your account manager.

Content:

Adult content:

Adult content is not allowed.

Political content:

Political content is not allowed.

Religious content:

Religious content is not allowed.

There are no other additional content restrictions beyond those in our Acceptable Use Policy

Unicode:

Unicode is supported.

Concatenated messages:

Concatenated messages are supported.

Other features/restrictions of note:

Delivery Receipts:
Handset delivery receipts are supported.

Links:

Global SMS Features Overview (Outbound only)

Global SMS Numbers Features Overview

 

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