Malaysia is a major SMS market which is continuing to grow in size. Along with this growth however, many problems are arising. Carriers in Malaysia are implementing more and more spam filters to prevent A2P traffic reaching their network via international SS7 routes.
Spam filters can sometimes return in fake delivery receipts and don’t discriminate between spam and legitimate traffic. Therefore, you may think the route is working fine when it is not, in reality a large amount of messages on low cost signalling routes are being blocked. Nexmo is pleased to announce that we are now using a direct connection to all networks in Malaysia.
This will improve the “real” delivery ratio and allow sensitive applications such as financial alerts and password delivery to reach the phone. It is a high-quality, stable route which in combination with our adaptive routing will help to guarantee message delivery in Malaysia.
From 1st October 2018,
Please be informed that Maxis, Malaysia has tightened the rules and penalties whereby all traffic to Maxis must include company name/brand/identity in the SMS content, else penalty might be imposed by the operator.
Sender IDs are all overwritten with a random Malaysian number or occasionally a shortcode
Adult content is not allowed.
Political content is not allowed.
Religious content is not allowed.
Gambling content is not allowed.
Racial content is not allowed.
Please note that "RM 0.00 " (with a space after the last 0) may be added to message bodies. This is done to inform end users that they were not charged to receive this message. If you have not added this to your message body, the operator will automatically add it and may compromise the maximum length of your SMS.
There are no other additional content restrictions beyond those in our Acceptable Use Policy
Unicode is supported.
Binary is supported.
Concatenated messages are supported to all networks except DiGi (502 16).
Other features/restrictions of note:
Delivery receipts are network receipts and not handset ones and therefore should not be taken as an accurate measure of delivery
Malaysia virtual numbers
Our SMS+Voice Virtual Numbers in Malaysia are not to be used for transactional or marketing purposes. Doing this could end up with the number getting blocked by the local operators.
Please note that the Malaysia virtual number route supports concatenated messages only when sending in Unicode. However, this is not guaranteed to work all networks.