Opt-in Website Requirements
It is required to show the following information at the opt-in website for the service in question:
- Product description
- Service delivery frequency or recurring messages disclosure * For subscription programs only
- How to opt-out -> Send 'STOP' SMS to Short Code xxxxx * For subscription programs only
- How to get help -> Send 'HELP' SMS to Short Code xxxxx * For subscription programs only
- Message & data rate may apply
- Link to complete T&C and Privacy Policy
Terms and Conditions
Complete terms and conditions should include:
- Customer care contact information
- Complete optout instructions
- A recurring message disclosure * For subscription Programs
- Product description and a program (brand) name.
- "Carriers are not liable for any delayed or undelivered messages" disclosure.
Single Message Program Requirements
Opt-In Confirmation MT
- Program (brand) name OR product description
HELP & STOP MTs are supported by Nexmo
Recurring- Message Program Requirements
Opt-In Confirmation MT
- Confirmation that the end user opted in.
- Program (brand) name OR product description
- Opt-out information
- Customer care contact information
- Product quantity or recurring-messages disclosure
- “Message and data rates may apply” disclosure
HELP and STOP MTs are supported by Nexmo
Example of a single program message- Attached
Example of a reoccurring program message- Attached
